_{Creating a standout brand isn’t just about perfecting a logo or nailing your interiors—it’s about curating an experience. From the service in your store to the materials of your furnishings, every detail matters. Yet, one key element often gets overlooked: music. Take a look at the impact of music on customers' behaviour to reveal just how powerful the right soundtrack can be in shaping guest experiences, influencing moods, and even driving sales.}

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Music's the ultimate mood-setter, an unspoken storyteller that builds credibility and solidifies brand identity. Think of it as crucial as your font choice or the architecture of your space. A killer playlist or the perfect sonic vibe can leave an impression that lasts long after someone has walked out the door.

Why? Because music taps into emotions and creates connections in a way that design alone can’t. It influences how customers perceive your brand and keeps them coming back for more. The next time you’re curating your space, don’t sleep on the soundtrack. It’s not just a vibe, it’s the literal beat of your brand.

_{Why music is the secret sauce for emotional branding}

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Never underestimate the power of a good beat, it’s more than just a vibe. It’s an emotional connection that can make or break your brand’s identity.

• Emotional branding: 35% of consumers believe music strengthens their emotional connection to a brand, enhancing their overall experience.  
• Enhanced atmosphere: 82% of participants reported that great background music improves the overall ambience of a venue.
• Positive perception: 41% of consumers feel more favourably about a brand that plays music they like, making them more likely to recommend it to friends.

_{Increase purchase power through playlists}

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Music isn’t just filler, it’s a game-changer for consumer behaviour, directly influencing how people shop, dine, and feel about your brand. Here’s why curated soundtracks are your ultimate sales weapon:

• Extended shopping time: Customers spend 18% more time in stores that play music aligning with their preferences, increasing purchase likelihood.
• Enhanced dining experience: 70% of respondents indicate that music positively influences their dining experience and willingness to spend more.
• Boosted purchase intent: The right background music can elevate purchase intent by 20% by creating a more emotionally engaging atmosphere.

_{Drive brand recognition and repeat custom}

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When it comes to building brand recognition and keeping customers coming back, the right music can do more than just set the mood, it can transform the way people experience your brand.

• Increased return visits: Customers are 14% more likely to return to venues where they had a positive emotional experience.
• Enhanced brand loyalty: Stores that play music matching their brand identity see a 17% increase in brand loyalty.
• Improved hotel stays: 35% of hotel guests believe that music matching the brand’s identity enhances the quality of their stay.
• Perceived quality: 45% of customers perceive products and services to be of higher quality in venues that play music they enjoy.

This is why music should be strategically implemented and made integral to your branding and marketing strategy - it’s a powerful tool that can transform your brand’s perception and significantly impact your revenue and customer experience. 

Enter Vellar Sound. We craft soundtracks that align with your brand’s personality, creating unforgettable physical spaces where customers and employees thrive.